3 Best Website Development Practices
Believe it if you may,
The world creates a whopping 547000+ websites in a DAY!
Yes, not in a month, not in a week, but a day. Website development is on a roll. And do all of these come out with flying colours? Of course not. Why you ask?
Well, there are websites, and there are websites if you know what we mean. There will always be Facebooks and YouTubes and Amazons, and there will be Craigslist. So, some websites get it right and some that miss altogether miss the point. Does that mean only a few businesses can use good website developers to create their websites, and others are helpless?
No. Let us tell you something that we deeply believe in. The website’s success depends as much on the development-related decisions of the business owners as on the talent and delivery of the website developer a business uses.
So, after all, is there something that businesses can do to make their websites better? Yes, they can.
And they can begin by learning what not to do. That’s what we’ll tell you. Even if you don’t take our word for it, the odds are that you will end up agreeing somewhere by Best Practice #3. So, let’s begin.
1. Setting a Scope
When any website project starts, it starts with an idea, but you will be amazed how quickly that idea diversifies into features, tools, functionalities and pages. So, there will always be a difference in the scope and the time frame that you, as a business owner, may have had in mind while starting and the scope and time that may be taken once the project begins.
There will be rounds of design and development; there will be runs and reruns, rounds of feedback, testing, iterations, additions and modifications, which is normal.
But when this kind of thing goes out of hand, we call it scope creep, which is not a place you want to land in. So, decide on a methodology, Agile or DevOps, Scrum, Lean, or even Waterfall, for that matter, depending on how good your development team is at it. The idea is to set SMART goals: Specific, Measurable, Achievable, Realistic, Time-based.
The trick is to stick as close to the scope decided upon by you and your development team after considering all variables and adding a buffer period. Yes, there will be modifications and iterations, but having a set scope will save you from falling into a bottomless pit of waiting to launch. An eCommerce website development company in Jaipur has extensive expertise in setting a scope.
2. Make it All about the Customer.
The one blunder that businesses and developers commit alike is forgetting that the customer is the story’s hero. When it comes to business websites, they think that the user is just like them. The truth: they’re not.
Coders may be amazing at coding, but knowing what the target audience of that website wants may evade them. Why? Because guess what, it’s the Business’s job to know what the user wants. Unless you know what, they want, selling is an impossible task.
And though one may go to the extent of arguing that it’s the Sales and Marketing departments that need to do that, we’ll say that a business should know the pain points of their target audience first before the SAM department can do their job of creating buyer personas. And once they have, they should no longer have the website developer work in a vacuum.
You may develop a galaxy of functionalities, but if your user can’t use it well, that’s bad. It’s not about you (neither the Business nor the coder). It’s about the customer. Make it so.
3. Be Selective about your Business Message
The potpourri! It won’t work, even if you have hired the best developer in the world. And an awful lot of businesses still end up doing it. There are one-page websites, and there are twenty-page websites; neither can be better or worse than one another unless you are trying to make each one do the other’s job.
There is one simple rule of marketing and sales: never give your customer too many options. They are likely to get confused and run away.
This is why your website’s page should be offering ONE clear business message/offer/feature/functionality. Think of it as a departmental store. You don’t expect to sell diapers in the men’s grooming or to sell one particular variant of men’s shampoo easily if you offer 25 of them right there.
The good idea is to keep it as simple as you can.
Remember that the competition in the service and the product market aren’t becoming any lesser by the day when it comes to creating digital assets. Creating a standard website doesn’t mean you can’t make it. Creating a standard website that fails to cater to basic user expectations does.
Hiring a top web development company in India with experience does help a big deal with the website’s technical side. But that should not undermine your responsibility in making decisions that affect the development of your website. Nobody knows your business as you do. Make it count.