The 2nd wave of the Coronavirus has tightly grappled the whole of Australia, especially Sydney, which in its third week of lockdown is continuing to report record new infections, among an overwhelmingly unvaccinated populace. Its direct impact is being noticed on Sydney-based online and offline businesses. The only hope of rescue for such COVID-affected businesses seems to be online marketing done right!
Going digital to promote and propagate your business is the only viable solution to survive this deathtrap of businesses. The businesses that’ll not come onboard now are most likely to be left behind, especially during pandemics such as the coronavirus.
In this article, we’ll be discussing different digital marketing strategies that you can integrate into your business to:
- Upsurge the efficiency of your business,
- Increase your Return on Investment, and
- Set up a modernized business module based on your pre-COVID19 framework.
#1 Strategy: Go All Out to Retain Your Current Customers
These are trying times and it can be tough to bring new customers on board, but that shouldn’t shift your focus from keeping your present customer base satisfied.
Besides running ad campaigns via Facebook and other social outreach mediums, you should also try to go out of the way to help your customers. You can do so by providing refunds to the customers who had paid for your services in advance. You may feel like this strategy is going to cost you a lot of money, but trust me, you’ll receive a lot more than you would’ve given, once the economy is up and kicking again. Other than that, you’ll be bestowed with a loyal customer base for a lifetime.
#2 Strategy: Facebook Ads Can Come To Your Rescue
“If the mountain will not come to Muhammad, then Muhammad must go to the mountain”.Facebook Ads is one of the finest digital marketing tools that can make the entire Sydney come to you.
The ROI on PPC ads has soared in so many industries as more individuals spend time at home and on social media. Investing in Facebook Ads is a great approach to tell the world that your business is still going strong and that you want to be a big part of the “new normal.”
Facebook ads, in particular, are relatively inexpensive—even for small businesses—and can help you publicize any changes you’ve made to your company or any COVID-19-only discounts or promotions you’re running.
#3 Strategy: Run Exclusive Discounts and Cashback Offers
Using this digital marketing strategy, you can not only cater to the needs of your existing customers but also attract new customers to your platform. It’s a good way to let people know that we’re in this together, and we have got your back.
You may earn less money per customer than pre-pandemic days, but it will ensure that your business stays running no matter how tough the situation gets. It’s an investment you have to make to yield long-term benefits when the world economy is booming again.
#4 Strategy: Know Where Your Target Audience Thrives
PPC advertisements are the way to go right now, as I indicated above, but focusing on Google Ads, LinkedIn Ads, Twitter Ads, Facebook Ads, and Instagram Ads all at once will not help you. You must first determine where your target audience spends the majority of their time online before concentrating your PPC efforts there.
- If you’re in the beauty industry, your target demographic is almost certainly on Instagram.
- If you run a more serious business, such as an addiction health clinic, you might want to concentrate more on Google.
- LinkedIn is the place to go if you have a business-related tool or service, such as a keyword research tool.
#5 Strategy: Shift Your Entire Business Online
Until now, you may have had some business functions online, but now it’s time to go entirely online. It’s the best time to increase your online presence because the whole world is online. Make sure that your website is up-to-date, and the promotional campaigns you’re running are on point. Also, make sure that all your e-mail work, invoice generation, and disbursal are going digital. It’ll turn your business foolproof for the future and provide it a stronger-than-before foundation to carry on.
Why is Digital Marketing Booming in the Pandemic?
While the whole world is battling the pandemic, many businesses are going all out in their spendings on digital marketing strategies. Why do you think that is! The reason behind the experiments of businesses with digital marketing is the fact that CPM prices (the cost paid per 1,000 ad views) for search marketing and PPC are actually relatively low in many areas, owing to many organizations slashing budgets and reducing online ad spends.You can try new digital marketing avenues like paid ads by taking advantage of lower competition and rates.
Should I Hire a Digital Marketing Agency in Sydney?
The above-mentioned online marketing strategies to tackle COVID-related economic rundown will not only help you in retaining your ground but also give you an edge over your competitors. While you’re at it, don’t forget to put your existing customers first when framing marketing policies. No matter how tight your marketing game is, it’s the customers that run your business.
Sydney houses some of the world’s best digital marketing agencies, so if you’re serious about giving your business a new-age digital outlook, you should go ahead and shake your hand with a competent Sydney-based online marketing firm. If you desire to seek more info on digital marketing best practices and how to deploy digital marketing strategies on a business of any scale, feel free to get in touch with us!