Digital marketing includes email marketing as one of its key tools. Despite all of the changes in the marketing sector, email marketing has maintained its dominance. With the scope of digital marketing reaching new levels. Email marketing can help to keep customers engaged and build trust by sending them regular emails about new offers and discounts.
While email marketing may not get as much attention as other of the more modern marketing channels, it is still an effective way for your organization to generate leads and convert more prospects. Many companies have automation set up or professional email marketers working who regularly send emails to the customers. To help you with your email marketing campaign, we have curated this list of top tips that will help you increase your open rates.
Personalization is one of the most crucial aspects of any marketing that you should attempt to achieve. Personalization, on the other hand, is sometimes believed to entail addressing a subscriber by name. While that is a part of it, personalization also includes things like
- Being updated with new information
- Sending emails on time
- Anticipating the demands of your subscribers
- You must have a strategy for obtaining relevant data from your clients in order to succeed at providing customized campaigns.
Keep It Brief
Make everything as long as it has to be, and no more, whether you’re writing subject lines or body text. The following are some general guidelines to follow:
- The length of a sentence should not exceed 25 words, and the length of a paragraph should not exceed three sentences.
- You should aim for subject lines that are 17-24 characters long. Despite the fact that there is no ideal subject line length, short content has a greater chance of not being cut off by mobile devices.
- Get straight to the point. Each word and sentence in your email should have a distinct function. If it doesn’t, take it out.
A/B Test Subject Lines
Always test every element of your campaigns to help you improve them over time.No external data will ever be as valuable as the results of your own testing. A/B testing as much as possible is one of the best strategies to learn what works best for your specific audience.
To discover much more about your subscribers, use A/B experiments. Subject lines, main content, layout, CTA wording or button color, photos, and more should all be put to the test. Start by changing any one thing, don’t change everything at once so that you can get concrete results on what is working for you.
Bonus Read: What is A/B Testing in Email Marketing?
Encourage Readers To Reply
Email marketing, unlike direct mail, allows you to have meaningful dialogues with real individuals who are interested in your company. It’s a waste of time to just push material at prospects and clients, so keep these three criteria in mind:
- Subject lines that are impossible to resist – Speak directly to readers and offer them something unique from the other emails in their inbox.
- An engaging and distinct voice – Just because people open your email doesn’t imply they won’t delete it right away. Always make sure your message comes out as coming from a real person who cares, rather than a faceless marketing machine.
Avoid Getting in Spam folders
Your beautifully crafted emails will never see the light of day if they are marked as spam. To avoid violating restrictions such as the CAN-SPAM Act, be sure your recipients have opted in to receive your emails.
Aside from that, stay away from all caps, exclamation marks, and hyperbolic language (“NEW OFFERS TO TAKE ADVANTAGE OF!!!!”). Emails with badly designed HTML can likewise have a negative impact on how they’re treated. Because each spam filter is unique, an email may pass through one yet be reported by another. You can consider doing an email marketing course that will help help you write emails that will convert and generate leads
Provide Value To Customers
Whether it’s educational material about your industry, operational communications about your service, or marketing messages about the things you sell, great email marketing boils down to delivering your audience something that remains with them – something that keeps your brand on their mind. Otherwise, that communication will just be tossed in the garbage.
Targeted marketing is preferable to generic marketing. Customer avatars provide broad segments on which you may focus your copywriting efforts, but there are also smaller parts inside those. After all, you wouldn’t send the same email to a new subscriber as you would to a returning client, would you?
Segmenting emails boosts open and clickthrough rates. To assist you, read our expert advice on email list segmentation.
Email marketing is going to keep growing in the industry. Now you are aware of the top email marketing secrets that will help you increase your open rates and get leads.
With digital marketing spreading its roots in every industry, its demand has seen a tremendous rise. With an MBA in Digital Marketing, you will not only get extensive knowledge about email marketing but also about digital marketing tools and techniques which will help reach out to a large audience of customers and generate sales.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.