SEO Strategies: How to Convert Organic Traffic into Quality Leads?

Attracting traffic to your website is only the first step towards your success. Traffic conversion can be one of the most complex tasks for most digital marketers as it requires huge amounts of effort to convince your target audience to become a quality lead for your business. The growth of digital marketing over the past few years has given opportunities for many e-commerce retailers to expand their reach across the world. With digital marketing tactics, you get opportunities not only to reach your target audience but all kinds of audiences over the internet. Therefore it becomes extremely important to convert organic traffic into quality leads for the growth of your business in the long run. Whether you own an existing company or you are new to the industry, quality leads will be an important part of marketing tactics. 

Here in this article, we have compiled a list of some prominent and effective tips that you must take into consideration while designing your website and engaging with your target audience. 

Also Check: When Creating Video Marketing Content On a Budget, What Is The First Thing You Should Consider Doing?

What are quality leads? 

Quality leads are basically the organic traffic that possesses a high propensity to convert into paying customers. The higher the quality of your leads or target audience the greater the chances of them purchasing your product or services. The quality of your leads is determined by taking into account many factors such as lead behavior, lead source, and other related factors. Quality leads are also likely to purchase products or services from your competitors which makes it more difficult to turn them into paying and loyal customers. They help in increasing the value of your business and sustaining your position in the competitive market. 

1. Match your content to user intent 

One of the most effective ways of converting your organic traffic into quality leads is by matching your content to user intent. With the help of user intent, you can get leads through SEO strategies and trends. However, often this concept is not executed well by most markets for a number of reasons. You can begin addressing user intent issues by improving your existing web pages and including user intent as a part of your current content marketing plan. 

Also check: What Do Website Analytics Allow You To Do? – The Bloggers Page

2. Optimize for branded search terms 

Targeting or optimizing brand search terms is another one of the best ways of converting traffic into leads. Many brands might overlook optimizing brand search terms due to low search volumes, however, these leads are considered the most valuable form of leads in the market. Serving them with the correct form of content or information will always be beneficial for your brand. 

3. Keep your website updated

Updating your website every now and then helps your website visitors to engage with your products and services effectively. It creates a sense of excitement of finding something new every time they visit your website. You can add new videos and content to your website about upcoming events and the launch of new products. You can also add informative content on your website to introduce your visitors to new aspects of your product or business. 

4. Utilize live chat widget 

Free live chat tools help you in connecting with your potential customers in an effective and efficient manner. With the help of this tool, you get an opportunity to interact with your target audience and address their needs instantly. This way you will be able to build trust and create a sense of comfort for your leads. There are many software companies that offer live chat widgets free of cost and can be installed on your website easily. 

5. Create simple double opt-ins 

Double opt-ins can be one of the greatest ways to keep your email database free of bots. The only problem that you might come across using double opt-ins is that sometimes genuine users do not really bother to confirm their subscription. However, you can send reminders to the user in case they forget to confirm their subscription. Make sure to create your double opt-ins super simple for your users. 

6. Advertise on social media platforms

Social media platforms have now become an important part of digital marketing. With the help of social media accounts, many brands are able to secure their online presence and connect with target audiences like never before. These platforms help in generating a sense of trust for the brands in the minds of potential customers. You can promote your business and convert a huge amount of organic traffic into leads by simply being active on various social media platforms. 

7. Advertising through sponsored posts 

Sponsored posts are another most significant method of converting traffic into leads. Many customers often tend to follow celebrities or influencers personally on various social media platforms. Working with them can generate more traffic and eventually convert them into leads. This way you will be able to attract the attention of the target audience and make them aware of the brand effectively.

8. Attract the right audience 

In order to attract the right leads, you must make sure to understand the behavior of your audience. You can use your data analytics to know which post was able to attract the most amount of attention from your target audience and which failed to perform well. This way you will be able to know more about the likes and dislikes of your target audience and work on your website accordingly. 

9. Nurture 

Lastly, it is important to note that everyone who visits your website won’t right away convert into quality leads. Lead nurturing is the process of engaging with your potential customers for a period of time across various channels on the internet. This can be done with help of email marketing strategies. You can send mails to your leads as a reminder of upcoming events or availability of the product or services they wanted for so long. It is the process of building trust and a good relationship with your target audience. 

Also check: When It Comes To Email Marketing, What Do We Mean By The Term A/B Testing?

Organic leads are the most valuable asset for your e-commerce business. Therefore you must make sure to do every possible thing to make them happy and convert them into quality leads. We hope with the above-mentioned information you will be able to strategize your marketing and SEO strategies and B2B marketing strategies in 2022 more effectively. 

Author Bio- Kiara McColl is a content manager at a digital marketing agency, where she gets to do what she loves doing- writing and managing content with smart digital marketers in the company. She also has expertise in web marketing, search engine optimization, social media, affiliate marketing

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