If you’re looking for some help with your content marketing plan, look no further!
According to Semrush, 78% of businesses who believe their content marketing was successful in 2021 had a documented content marketing strategy.
To increase brand awareness, content marketing involves planning, creating, and sharing engaging content with your audience.
The question remains, how to create your content marketing plan with user intent in mind?
The key is to find out what your user or target audience is searching for to fulfil their need or want.
If you are interested in an organic SEO content strategy that boosts engagement and conversions with these 3 steps, read on.
Step 1: Who Is Your Target Audience?
Before you write a blog, post on social media, or create video content, who is your target audience?
Keep your user’s intent in mind by considering their age, education, salary, where they shop, and interests.
Business Insider reports that Target’s typical shopper is a white suburban mother between 34 and 44 years old.
This Target shopper’s household income is $80,000 with some college or a 4-year college degree.
How do you discover this important information about your users or target audience?
Start with Facebook.
70% of Facebook users are between the ages of 18-29 while 77% are aged 30-to 49.
By joining Facebook groups where your target audience gathers, you can research their needs, and study their profile information.
The profile information will have your target audience, education, and interest. Their city of residence will allow you to estimate their household income.
Do you know who is visiting your website or blog?
Using Google Analytics will provide you with information about who is visiting your site and how your content is performing.
Step 2: What Is Your User Intent?
Your target audience or user intent is revealed in your SEO keyword research. What is keyword research in SEO?
SEO keywords are questions, topics, and ideas that your audience is searching for.
Long-tail keywords are longer phrases and specific keywords.
Content Marketing Plan: Optimized Content
Content strategies should include a content calendar, planned blog articles, video scripts, outlines, and more.
Besides meta descriptions, visual eye candy is important for optimizing your content.
Video content is 50 times more likely to drive organic search traffic; blog articles with images get 94% more views.
Optimized content that is entertaining, educational, and engaging is more likely to be shared.
Content Marketing Institute reports adding calculators, quizzes, polls, videos, ebooks, and assessments will deepen your client’s engagement.
It’s no secret that Google is one of the most popular search engines.
Google requires more quality over quantity in order to accomplish a satisfactory Google ranking.
High-quality content along with link building are the two most important signals that Google uses to rank your website.
Content Marketing Plan Final Thoughts
How to create your content marketing plan with user intent in mind is ultimately to help them achieve their goals.
It’s important to keep your user’s intent in mind throughout your content marketing plan and creation process.
When you do keep your user’s needs and wants as your main focus, you are indeed implementing a successful content marketing strategy.
If you enjoyed this article, be sure to check out our other articles on content marketing.
Check them out today!