When Is The Best Time To Post On Social Media?- Explained

Is your content well researched and curated yet low reach? When is the best time to post on social media? Are the algorithms right at that time? These questions haunt every other creator before posting.

I have written this blog to make everybody understand the best time to post on social media to get more reach and engagement.

When it comes to social media, there is no one answer for when the best time to post is. There are a number of different factors that come into play, including the type of business you have, your target audience, and the social media platform you are using. That said, there are some general rules of thumb that can help you determine when is the best time to post on social media.

Time plays a vital role in revolutionising an influential trend. Though your content is top-notch, the time of posting can seriously affect the reach, views, and clicks. Today every other business and industry are pursuing social media as a modern marketing strategy. Apart from content and consistency, timing to post and engaging rate play an important role. 

The Best Time To Post On Social Media – Quick Tips

  • Though there cannot be a universal routine, you can still keep certain things in mind to keep up the tracks.
  • The best time can be picked up according to the audience. 
  • Ask your audience using the poll sticker, when they are most active.
  • There are analytical tools called creator studio and Instagram insights, which give a comprehensive analysis data of your activity. 
  • Using insight, pick at least 2-time slots that are hours apart to post. This is mostly helpful when you are just starting. 
  • You can even experiment with different timings with the initial 10-12 posts.
  • Find out your viral post and pen down the timings for future references.
  • Engage through live sessions or post it on your story after and before a half-hour of posting. Also, reply to comments as much as possible.
  • Always stay relevant. Use trendy hashtags and ask for tagging their relatable friends in the comment section.

Always Remember

When You Should Not Post On Social Media?

  • There is a universal worst time to post on the weekend and working hours. It may lead to dismay.
  • Do not post at peak time. Do it at least, about half-hour before because you don’t want people to miss out on you at the peak traffic. 

When Is The Best Time To Post On Social Media?

Well, here we have got your back, mate. We have compiled a list of famous social media platforms and the best timings to post on them. They are all not exclusive but work most of the time.

When Is The Best Time To Post On Facebook?

Facebook is a widely used social handle, and currently, millions of businesses are taking advantage of their free tools to create an online market. However, to make an impact, you need to be active during the right time of the day. Various analyses conclude that 1-4 pm from Monday to Thursday is the prime time to publish your content. While Fridays after 4 pm, any day from 8 pm to 9 am, and weekends are the times of hardships. 

When to post on Instagram

Approximately 91% of businesses are using Instagram to promote their initiative and encourage active communication. Therefore it becomes important to post at the right time to keep up the repo. It is observed that 6-8 pm from Monday to Thursday is the most rewarding time to post. While any day between 12 Am to 8 am and 24 hours of the weekend are the worst. This is because people use social media to distract themselves for relief, and it is possible in no work hours only. 

When to post on LinkedIn

Earlier, people searched for jobs through LinkedIn, but today even businesses are flourishing their market by their socials tab provided. Never post during the Monday blues. Tuesday and Wednesday are the finest between 9 am-noon. Because mornings are fresh timings when professionals get the hang of the market and industry, especially since the pandemic.

When to post on Twitter

To voice your opinion on Twitter, Monday -Thursday between 1-3 pm is the best time. Fridays after 3 pm are the worst of all. Several studies found that impressions and clicks are at the apex in the mornings. While publishing during the off-peak time, outreach the peak time posts. Past post performances can help you decide better here.

When to post on Pinterest

This is mostly used by people when they are bored and need something to do with suggestions. Statistic says Fridays and Saturdays are the best of all from 8 pm to 11 pm to post your content on Pinterest. Evenings are more engaging than mornings. Avoid posting pins during work time. Don’t over the pin to bore people; stick to quality and relevance.

When to post on YouTube

Most of the viewers watch youtube in the evening or on weekends. Upload between 12 pm to 4 pm during workdays so your videos would be indexed by the evening. However, this should be early on weekends, i.e., 9 am to 11 am. You can always put a short video or post at least 24 hrs beforehand to intimidate your subscribers about the upcoming video/ vlog. 

When to post on Snapchat

A chatting through snaps app could be used for publicity and advertisements. Snapchat is very popular among the youth. To make an impact on them, It is a powerful tool. Engagements and link clicks are found higher during the night because younger people are most active then. Anything posted in later nights, say 10 pm to 1 pm, could turn upside down. 4-to 7 posts per day are pre-requisite here to build an audience.


Conclusively we can say that posting while your public is online is important to improve your elemental growth. Once your followers know when to expect from you, they will automatically start coming online when the routine has been set. Make certain to look for the past performance, too, along with common ongoing trends.

Never stick to a single slot, experiment and understand your audience. It varies according to the industry you are introducing it to. For example, if your addressing community is Gen Z, post in the morning or after midnight because these are the most active hours. 

Words of a wise – “ The right thing at a wrong time is a wrong thing.”

So to make your creations an epic history, contemplate the right time and post by the algorithm of your onlookers.

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