With the digitalization of major economies of the world, an immense rise in social and online presence has been there. Brands rely majorly on social media for their marketing and sales purposes. Consequently, the need for social media managers has also arisen.
Today, social media managers’ job profile is very renowned and demanding; even a novice with good communication and creative skills can easily excel.
To help you get started, we have come up with the ultimate guide to the social media manager job.
Social Media Manager Job Description
A social media manager uses social media platforms to interact with current and potential clients. There are a plethora of things to become one.
A social media manager has a better angle for design and analytical skills, as well as a command of the English language and a customer-first mindset. Working as a social media manager can open doors to a variety of fields, as social media has become practically ubiquitous across industries—banks, apparel firms, and government officials all have social media profiles now.
Social Media Manager Average salary
Social media managers make a good living all over the world. Your location and level of expertise determines your earning potential.
According to Glassdoor, a social media manager in the United States earned an average base income of $55,117 in 2021. This may differ based on where you work, your seniority, your degree, and other variables.
According to the US Bureau of Labor Statistics, advertising, promotions, and marketing manager jobs are predicted to grow by 10% in the US between 2020 and 2030.
As with paid staff, the amount you can make as a freelance social media manager varies depending on your level of experience.
Less experienced freelancers can expect to earn anywhere from $15 to $50 per hour, while advanced freelancers can expect to earn anywhere from $50 to $100 per hour.
What Does Social Media Manager Do
When it comes to marketing and building a brand’s online presence, social media managers have a wide range of responsibilities. This includes the following:
listening to others on social media
Monitoring your audience’s needs and perceptions across the web is what social listening entails. It also necessitates social media managers monitor their brand’s online reputation in order to quickly resolve any issues that may harm the company’s image.
Another important responsibility of social media managers is social influencing, which entails establishing your brand’s authority across various social media channels. This is usually accomplished by creating, disseminating, and sharing useful and interesting content.
As a social media manager, you’ll need to locate and interact with powerful and authoritative personalities and companies in your target market. This helps you to reach a broader audience while also enhancing your own brand’s reputation.
Selling using social media
You may use social selling to convert the interest in your brand into a consistent stream of leads and customers.
Some other typical tasks necessary to handle a brand’s social media presence are listed below:
- Posting schedules
- Creating visuals
- Answering customer service questions
- locating and sharing useful material
- Increasing organic reach by optimizing profiles and posts
- Reporting on reach, traffic, and other key metrics to key stakeholders
How To Get Social Media Manager Job
Social media managers are prevalent in almost all industries to handle content creation and dissemination properly. To get a job with so many peers is a tough call, but we have got some tips to get you covered.
- Build your profile and your own following by posting strategic, thoughtful content. This will reflect your innate ability to manage systematically.
- Portfolio development: A record of your previous works for freelancer projects or management of your own social media handle is important to catch the eye of the recruiters.
- You can also build a personal website hosting your personal details and development. For that, you can use LinkedIn and use the profile URL as your name.
With these tips, you can follow up with some top hiring companies with vacancies. Indeed, LinkedIn, Glassdoor are some platforms where you can find jobs.
Apart from these, freelancers can seek project basis jobs through freelancing websites – Freelancer.com, Upwork, etc.
Qualification and Requirements To Get Social Media Manager Job
Social media managers must learn a variety of talents in order to efficiently perform all of these obligations. The following are some of the most critical skills to have as a social media manager:
- Copywriting – is the medium of communication to the client as well as the public. It is important to be mind-blowing at it.
- Graphic designing – visually appealing graphics lie at the heart of the emotional responses and thus top at the charts.
- Customer service – it is a big part of the social media manager’s job as it is the customer who is going to have questions, and you have to be at a good service for them. This will make your profile boom.
- Research skills – Keeping up with the latest trends and news is important for you. It will allow you to create better and manage better.
- Social media savvy – thorough understanding of tools and features of social media websites. Some top-notch brands may ask for experiences as well. To gain some hands-on expertise, you could do an internship or an entry-level social media job.
According to the Bureau of Labor Statistics, social media managers usually have a bachelor’s degree. A major in journalism, communications, or marketing, for example, can help you prepare for the job. College can also introduce you to a variety of options where you can obtain professional experience with social media.
A person with skills never sleeps hungry. He will eventually end up being the most productive and efficient being ever.
Many people believe that social media is “quick and easy.” While uploading an image and making a decent comment could seem effortless, there is a lot of data analytics and research that goes into it.
Because many organizations and prominent people utilize social media to communicate with their audiences, this profession has grown increasingly crucial. To succeed in this field, you’ll need good communication skills, an appropriate degree, and experience with social media. Finally, you have learnt the nooks and corners of this job profile; you are good to go, set, and started.