Video content is shared 1200 % more than text and image posts combined, making it an excellent choice for companies trying to expand their organic reach. Similarly, positive ROI numbers for video content have been on the rise for years, rising from 33% in 2015 to 87% in 2021. Businesses and marketers have taken notice, allocating resources to hire videographers to generate new marketing materials for their websites, email campaigns, social media, and even “OTT” video advertisements on streaming platforms.
Now seems to be the season to start video marketing if you haven’t already. With conventional marketing’s efficacy falling and video’s popularity growing, video marketing has become a must-have for any organization.
We’ll go through all of the major principles you’ll need to become an expert, regardless of your talents or background, in this comprehensive book.
Video Marketing Job Description
The use of video to generate awareness, build engagement, and drive sales is known as video marketing. It’s a big aspect of digital marketing, and it intersects with content marketing.
To make such engaging video content, companies often hire professional or experienced marketers who can create visually appealing graphics in the videos. Anyone that uses video marketing to expand their business, promote their brand, and reach a broader audience is referred to as a video marketer. In the age of social media, a video marketer recognizes the value of videos. They understand that videos have dominated the web environment and will continue to do so.
Being a video marketer, you might need to create a variety of videos such as Demo videos, Brand videos, Event videos, expert interviews, how-to videos, explainer videos, Animated videos, case studies, live videos, Virtual reality videos, Augmented reality videos, Personalized messages, etc.
Average Salary of a Video Marketer
While annual salaries for Video Marketing range from $31,500 (25th percentile) to $60,500 (75th percentile) on ZipRecruiter, the majority of Video Marketing salaries currently range from $31,500 (25th percentile) to $60,500 (75th percentile), with top earners (90th percentile) making $94,500 annually across the United States.
Job responsibilities
The Video Marketing Supervisor is responsible for all video content organization and development. To increase emotional connections, engagement levels, and marketing objectives, they will develop and use interviews, testimonials, demos, and other storytelling techniques in video format.
- Video content production and/or direction for YouTube and other video platforms.
- Developing a video marketing project strategy that is in line with the company’s content marketing objectives.
- Handling the creation of video material for the organization’s video channels (shooting, editing, uploading, editing, and adding effects).
- ]Directing the creation of promotional video material for use in marketing items and membership perks (shooting, editing, uploading, and adding effects).
- Collaboration with content marketing to release videos that complement other content initiatives.
- To address the demands of the target audience, use interviews, testimonials, demos, and other storytelling techniques.
- Examining accessible platforms and applications strategically to guarantee that video material is broadly distributed.
- Using keyword-rich descriptions and tags to enhance movies for search engines.
Requirements To Get Video Marketing Job
The job entails certain requirements that must possess to get on board –
- Bachelor’s degree in marketing, business, or related field. If you don’t have one, you can acquire skills and expertise with numerous boot camps, certification courses, books, online sources, etc.
- Good grip on communication skills – both verbal and written.
- Proven capacity to create visually captivating tales that support corporate objectives.
- The credibility of online production and editing skills.
- Search engine traffic may be directed to video material, and videos can be optimized for YouTube search.
- The aptitude of using analytical and quantitative problem solving to recognize patterns and modify strategy.
- Skills in social media marketing.
- Graphic design abilities are a plus.
- It’s an advantage if you know how to do SEO.
How To Get Video Marketing Job
Well, if you have the hang of the basics, establishing marketing isn’t such a huge problem for your firm. Depending on the campaign, you can thrive and expand.
Another good way to get compensated work is to join reliable and well-known online freelance websites. Listed below are a few examples:
Upwork: On Upwork, which has a vast pool of freelancing jobs, you may compete for thousands of Video marketing assignments. Clients from all around the world visit the website, which is always busy.
Freelancer: Freelancer is another well-known service that offers a variety of Video marketing projects. Although the site is extremely competitive, the monthly cost is definitely worth it because projects are carefully selected to keep fraudsters out.
Craigslist: While it may not be your first choice, Craigslist does provide some excellent job possibilities, particularly for social media marketers. However, because there is no payment security on the site, you should be cautious while applying for jobs.
Media Bistro: Due to the increased popularity of social media platforms as news and information providers, Media Bistro has lately turned its focus to digital marketers. As a result, there are several video marketing job positions available.
Mashable Jobs Board: Mashable is a well-known digital media website with a lot of expertise. It’s no surprise that the site has a job board where clients may look for qualified freelancers like you.
Fiverr: If you’re a new freelance Video marketer, Fiverr will come in useful since you can create simple service ‘gigs’ like scheduling posts, community management, and so on for a little fee to get experience.
Summary
I won’t try to convince you that video marketing is simple. It’s difficult and will test your abilities. It might be difficult to create intriguing content, especially when you’re initially starting. Your first video may not be spectacular.
Make a plan, and then put it into action by providing content as quickly as possible. Measure your progress and make use of the (free) platforms and resources available to you.
It’s time to incorporate video marketing into your content marketing plan.
