Essentially, improving your website rankings for better online traffic can be boiled down to having an efficiently organized page. There are many factors to consider when improving
rankings, and many are straightforward and inexpensive. These could be categorized as three main areas to cover; keywords, relevancy and links. These three factors are all monitored by search engines. Firstly, using the right keywords is a good start. This could be compared to tagging on instagram, which increases visibility of a posted picture.
Likewise, the correct keywords can divert online traffic to your site. Some ways to optimize the use of keywords is to find popular searches, which you can include in your website’s content to increase its relevance. You can find in-demand keywords by using tools such as Google Trends and Google Keywords, which analyse the volume of search queries. You should also use a good SERP Tracking Tool to monitor your keyword rankings.
To broaden the opportunities and amount of content one can create using keywords, one could also consider ‘seed’ keywords. As the image may suggest, the seeds grow into a plant with many branches, like an open ended question. In simpler terms, a productive seed keyword is a broad term that opens up many avenues for other words and questions. For instance, a topic is a seed, therefore ‘Men’ could be a heading, under which many subheadings could be made- men’s health, men’s clothing etc.
Other seed keywords which improve website rankings would include competitor keywords or product and service terms. Websites can use content, headings, page titles and even URL’s as an opportunity to spotlight keywords, using fonts, italics, bold, and heading tags such as H1’s. However, one must be sure that the writing on the website is readable and does not compromise content quality for the sake of SEO. The writing must flow and not just be a repetitive series of keywords. Furthermore, writing appealing meta descriptions for each page can boost website ranking as it is more helpful for the website users and search engines.
Secondly, making relevant content will improve your website ranking. This means making content that website users often need or will find helpful. There are different approaches to making content relevant. One example would be to update a website often. This ensures that readers will have new content which is current, increasing ranking. Another example would be to cite authoritative sources as this boosts reliability and credibility of your website. Moving with the times is equally important; ensure your website caters to different formats, especially smartphones.
Most searches are made on these devices, thereby increasing the chance of online traffic and increased ranking. Another simpler idea to make your website relevant is to integrate social media as it can improve ranking by directing interested users to your website.There are many social media platforms with very many users. Linking these large audiences to your website is a relevant and current marketing strategy.
Finally, you can optimize your website link. Make sure to remove faulty links and error 404’s, as this will decrease engagement of users. Simplify your URL where possible and increase your loading speed through means such as decreasing image sizes or adding a caching plugin.