Video marketing is a great way to get our message out there. People love to watch videos, and they also like to share them.
Video marketing has been around for quite a while, but it’s only recently that SEO is starting to take advantage of this trend. SEO helps our videos appear higher in search results. But what do video marketing and SEO have in common? They both play an important role in increasing organic traffic.
In this article, we’ll talk about how these two separate elements work together so you can add more value and grow your business.
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What Is Video Marketing?
Video marketing is a video we post online and share with our audience. It is an effective way to reach our target audience and drive them back to our website. It has become more popular than ever due to its ability to engage with viewers on a deeper level than other types of content, such as written articles or blog posts.
In a nutshell, video marketing is all about creating engaging and entertaining content, which makes it a great way to increase organic traffic while building an audience.
What Is SEO?
SEO (search engine optimization) helps our videos appear higher in search results. That’s desirable if we want more people to see our videos. We can ensure that the video we upload is optimized for the keywords people are searching for, which will help it rank higher in organic searches. This can help get more people to see it and hopefully click on it, which means they might watch it!
SEO ranks websites based on how many people visit them and how long they stay on each page. Videos are perfect for ranking because they have a ton of information in one place—and their length makes them easy to watch!
How To Increase Organic Traffic with Video Marketing And SEO?
The following five tips will show how we can use these two distinct elements to increase organic traffic.
#1. Video Can Help Increase Our Search Engine Ranking
Video is an asset to search engine optimization. It helps increase people’s time on our site and doesn’t cost us anything! That’s right—video can help boost organic traffic by increasing the time people spend on our page.
We can create videos related to our products and services and post them on social media platforms, mentioning the link to our website in the video descriptions. This will be beneficial as the videos can reach a larger audience. Eventually, it can increase the organic traffic to our site.
#2. Having a Video on a Landing Page Can Increase Conversions by 80% or More.
Video is a great way to capture attention. It can help us explain complex topics more clearly and succinctly than text alone. It’s more effective than a block of text. The visual cues can prove to the visitors that they are visiting a reliable site.
Videos are also an excellent way of getting more conversions. Statistics state, “By 2022, online videos will account for more than 82% of all consumer internet traffic — a 15-fold increase from 2017.”
#3. Videos Help Us Boost Social Media Engagement
Video is a great way to engage with our audience. We can use it to promote our brand, product, or service, share information and answer questions, provide customer service and create a community that people are interested in joining.
We want to ensure that when we’re creating video content for social media platforms like Facebook or Twitter Ads, it will be shareable by other users who see the ad on their timeline or news feed. To do this, we must:
- It is important to make sure the visuals (not just the text) are interesting enough. An interesting event should occur in the video frame, such as movement or sound effects. Content can be created with an online video editor that has all the features and effects you need. These tools make editing simple, and we can create stunning videos with just a few mouse clicks.
- Use suitable hashtags.
#4. Videos Can Increase CTR and Lower Bounce Rate
Do we know what’s even better than getting people to watch a video? Getting them to stay on our site for more than two seconds. And that’s exactly what video marketing can help us do by increasing CTR and lowering bounce rates, which means more time spent on our site and more pageviews (and thus ad revenue).
Video is also one of the easiest ways to get customers engaged with our brand and interested in buying from us. Whether it’s through testimonial videos or other types of content that give potential buyers an inside look at how awesome our products are (like this one), videos will help boost conversion rates across all platforms.
#5. Video marketing and SEO are two separate skills, but they go hand in hand.
Many people think video marketing and SEO are separate skills, but they go hand-in-hand. Video marketing is a powerful way to drive traffic to our website, blog, or social media pages.
When it comes to SEO, the process of improving the visibility of a website or webpage in search engine results page (SERPs) involves many activities such as:
- Creating high-quality content on our site that’s optimized for search engines;
- Writing unique keyword-rich meta tags;
- Building trust by offering visitors advice or answers they need;
- Ensuring every page has an H1 tag that describes what type of content will be found there;
- Adding relevant descriptions under images, so people know what they’re looking at before clicking.
People often think that video marketing and SEO are completely different when they’re very similar. You can use both to increase organic traffic and get more people to visit your website. And even though it might seem like a lot of work, we promise it will be worth it!