Google Analytics is a free service offered by Google that enables website owners to track visitor activity on their website. Google Analytics is a powerful tool that can help website owners improve their website traffic and boost their business. Using Google Analytics, website owners can see where visitors are coming from, what pages they are visiting, how long they are staying on the website, and much more. But What data does google analytics prohibit collecting? Let’s discuss.
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What Data Does Google Analytics Prohibit Collecting?
Google Analytics is a powerful tool used by businesses to track website traffic and user behaviour. Although it provides a wealth of data, there are some types of data that Google prohibits collecting. So, What data does google analytics prohibit collecting?

This includes information about a user’s race, ethnicity, political views, or religious beliefs. It also prohibits collecting any data that could be used to identify an individual, such as their name, email address, or social security number.
Some Benefits Of Using Google Analytics
- Google Analytics is a free tool used by webmasters to track website traffic.
- It provides information on where visitors are coming from, what pages they are visiting, and how long they are staying on your site.
- This information can be used to improve your website’s design and content to make it more user-friendly and keep visitors coming back.
- Additionally, Google Analytics can help you measure the effectiveness of your online marketing campaigns.
In conclusion, data that Google Analytics prohibits collecting includes personally identifiable information, information from children, financial data, and data that could be used to track individual behaviour. By knowing what data you cannot collect, you can ensure that your website analytics are in compliance with Google’s policies.