HARO is an excellent resource for link building. Aside from its vast database of sources, it is a great resource for journalists. HARO can provide journalists with access to a database of credible sources and daily opportunities to secure media coverage. Hence, it is one of the most effective methods for generating quality backlinks.
While HARO is difficult to master, the benefits far outweigh this downside. A well-written piece of content can land you editorial backlinks on high authority websites. The best part about HARO is that you don’t have to be a copywriter or SEO expert. You don’t even need to know any coding knowledge. This is an excellent way to get started with your link building strategy. By using this technique, you can also get a high number of relevant backlinks, which is a powerful SEO tactic.
What is HARO link building?
If you are not familiar with HARO, it stands for Help A Reporter Out. The service is very popular among journalists for gathering feedback from the public. The HARO platform allows journalists to submit requests for contributions, interviews, and quotes for the stories they are working on currently.
When you sign up for HARO, you receive daily roundups of these requests. If you respond to queries where you can provide relevant experience or expertise, your chances of being featured are much higher since journalists are actively seeking stories to feature.
HARO is one of the best ways to secure links from journalists. The method works by matching a reporter with a source. It matches the journalist with a subject matter expert. The emails are delivered by HARO three times a day and include a unique email address to ensure that the request is delivered to the right source. Creating a high-quality HARO link building campaign is a great way to improve the SEO of your website.
Benefits Of HARO link building
The main benefit of HARO is PR coverage. Having your business mentioned in major publications will raise your website’s visibility. The work of journalists and their reputations determine how much they can trust a site.
If you can secure a link from a top publication, you can leverage its authority to gain a foothold in the media world. It is also a great way to pitch a reporter for funding. You can then take advantage of their authority by submitting articles for their publications.
HARO is easy to use, but it is time-consuming. Unless you’re an expert in link building, you’ll need to check every single HARO email every day and spend time writing responses to the opportunities that come your way. The results of HARO are often better than the results of outreach blasts, but you’ll still need to do the work to get them. If you’re a beginner, HARO is not a good option for your business.
How to Get Media Coverage & Backlinks Using HARO
All it takes only a few steps to get media coverage and backlinks using HARO.
Step – 1: Sign up for HARO
It’s easy to sign up. Simply click the signup button on HARO’s homepage and fill out the form.
- After you complete the form and confirm you’re not a robot, you will receive an email confirmation to complete the account creation process.
- To activate your HARO account, click the verification link in that email.
- Your browser will redirect you to a welcome page.
- After your account has been activated, you need to create your profile.
Step – 2: Set up your profile
- Make sure you select the correct account type once you have reached the My Account screen.
- Next, confirm the information you entered is accurate.
Step – 3: Start Responding To The Queries
Before you respond to queries, you only need to complete the two steps listed above. When you open your first email from HARO, you will see an index that contains query summaries and the media outlet requesting information.
In the subject line of the email, it is easy to identify what topic the queries will be about.
If you want to get high-quality backlinks from high-profile websites, HARO is a good choice. It is easy and fast to do. In fact, you can even do it yourself. Just make sure to write your pitch in a way that journalists will be interested in your content. Once you’ve successfully pitched a journalist, you’ll receive many emails from him that will be published in a reputable publication.